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The new fragrance by Sean John was named egocentrically I am King – as a statement for all men, who care about themselves, respect their own attitudes and believe in themselves, and view themselves as kings, by that. I Am King is available in two amounts, as 50 and 100 ml EDT, with 100ml after shave balm, 200ml bath and 75ml deodorant.




Hugo, the younger and edgier collection from Hugo Boss, has worked with designer Karim Rashid on a limited edition perfume bottle. The HUGO perfume has been released in 1995 and comes now in the new Rashid bottle, which is limited to 1000 pieces worldwide. The bottle will be available at 100 retailers, including Selfridges (London), Sephora (Paris), Harvey Nichols (Dubai) and the Gallerie Lafayette in Berlin from next week already, where the launch event is also be taking place.

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